Lab dashboard
What the lab has done so far.
From our own ventures – Industrade Partners and our commercial business. Client results will be added here once clients agree to share them. Last updated 8 October 2026.
01At a glance
The numbers, as they are.
Updated by hand from the founder's own records, Shopify Admin and Meta Ads Manager. We would rather show small honest numbers than borrowed big ones.
Updated 8 October 2026Own ventures, not client results
Lead generation & outreach
Industrade Partners, the founder's export–import business, and product sourcing for our commercial business
- 397B2B leadsScrap metal 339 · Menswear 24 · Jaggery 18 · Fabric 16
- 26Countries covered by those lead listsUK and Ireland, Europe, North America, India, the Middle East, Asia, Australia and New Zealand
- 182Personalised outreach emails sentWritten one by one, never bulk
- 43Suppliers contacted for product sourcing15 replied, including 7 price quotes
- 52WhatsApp outreach and follow-upsSent one by one to business contacts
- 3Buyer repliesFrom the lead programme so far. Early days, reported as they are
Ads & e-commerce
Our commercial business, the founder's own online store, with Instagram-first Meta ads since September 2026
- 13Meta ad campaigns run71 ads delivered
- 88,000+People reachedUnique people, each counted once
- 122,000+Ad impressionsTimes the ads were shown
- 903Link clicks to the storeFrom an ad through to our store
- 647Store visits from adsStore pages that fully loaded after an ad click
- 1,669Store sessions since 1 SeptemberAll sources, from Shopify; 1,052 came from Instagram and Facebook
- 2,449Post engagements on the adsIncluding 146 reactions, 66 shares and 31 saves
- 1,3003-second video views390 ThruPlays: watched to the end or for 15 seconds or more
02Lead lists
The 397 leads, by product.
Lead lists for Industrade Partners, the founder's export–import business: overseas sellers and Indian buyers for scrap-metal imports, and overseas buyers for menswear, jaggery and fabric exports. Contacts were checked against company websites or official directories and registers.
- 339 Scrap metal (mattress-spring steel)
- 24 Menswear
- 18 Jaggery
- 16 Fabric
Outreach so far
All bars are drawn to the same scale as the 397 B2B leads. Supplier contacts were made by email, WhatsApp and IndiaMART enquiries. Outreach is personal and permission-based, so it grows slowly by design.
Regions covered · 26 countries
- UK & Ireland
- India
- USA & Canada
- Europe
- Australia & New Zealand
- Middle East & Asia
The lead lists span these regions. We do not publish a per-country count.
03Ads & e-commerce
From ad to store visit.
From our own store's Instagram-first campaigns since September 2026. We don't publish spend or revenue.
Our commercial business · the founder's own online store
- 88,000+People reachedUnique people, each counted once
- 903Link clicks to the storeFrom an ad through to our store
- 647Store visits from adsStore pages that fully loaded after an ad click
04How to read this
Honest about what these numbers are.
Our ventures, not clients
Every number here comes from Industrade Partners and our commercial business, the founder's own businesses. None of it is a client result.
What counts as a lead
A lead is a business we found, checked and could contact. Replies and deals are counted separately, and only when they happen. Spend and revenue are not published.
Client results, with permission
When clients agree to share their numbers, they will appear here, clearly labelled. Until then, nothing is borrowed or estimated.
Want this work done for you?
Tell us who you want to reach. A free intro call is the quickest way to see whether we can help.